Fiona Jeffery Chairman WTM Awarded OBE

London (United Kingdom) – January 12 – Reed Travel Exhibitions Chairman World Travel Market Fiona Jeffery has been appointed an Officer of the Order of the British Empire (OBE) in Queen Elizabeth’s II New Year’s Honours list.

Jeffery’s award of the OBE is for her services to the travel and tourism industry during her 26 years at WTM, the leading global event for the travel industry.

She joined the marketing department of Reed Exhibitions in 1986 and became Group Marketing Manager in 1988, before being promoted to Marketing Director in 1991.

In 1992, Jeffery helped launch Arabian Travel Market before becoming WTM Exhibition Director and then assumed the same role for British Travel Trade Fair in 1996.

In 2000, she was appointed WTM Managing Director before assuming her current role of WTM Chairman in 2008.

Throughout her time in the industry, Jeffery has championed responsible travel, creating an international environmental initiative in 1996 before launching World Responsible Tourism Day in 2007.

The 2011 New Year’s Honours list was chosen based on the UK’s Prime Minister David Cameron Big Society initiative, which is focused on people making a real difference to communities through volunteering, fundraising, social action and philanthropy.

In 1998, Jeffery launched travel industry water aid charity Just a Drop which aims to reduce child mortality caused by unsafe water. The charity has undertaken more than 92 water aid projects and helped more than 1.5 million children and their families in 29 countries.

“I was genuinely stunned but it’s a great honour and I’ve received lots of wonderful emails and texts over the last week,” Jeffery said.  “The best thing is being able to share it with so many colleagues both at Reed Exhibitions and within the travel Industry who have all played their part over the last 26 years in making World Travel Market what it is today and also the many people who have also latterly helped support and grow Just a Drop.

“The joy others have taken for the award has been particularly nice to see and given me the greatest of pleasure.  My sincere thanks go to colleagues and those in the industry who have worked with and supported me over the years.”

Fiona is a trustee of the charity The Travel Foundation and she received the Shine Woman of the Year Award in 2008.

About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 33nd year, is the event where the travel industry conducts and concludes its deals.

WTM 2010 generated £1,425 million of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.

In 2010, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel and the meetings and incentives industry.

The 12 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM) and China Incentive, Business Travel and Meetings (CIBTM).

RTE is a business unit of Reed Exhibitions. In 2010, Reed Exhibitions held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.

Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

Media Contact:
Micaela Juarez
Head of Marketing & Communications
micaela.juarez@reedexpo.co.uk
Tel: +44 (0) 208 910 7789
Fax: +44 (0) 208 334 0702