Bangkok (Thailand) – August 10, 2013 – Asia Atlantic Airlines, the dynamic new regional carrier, launched yesterday at Bangkok’s Suvarnabhumi International Airport. A joint venture between Japanese travel giant HIS and prominent Thai hotelier Baiyoke Group, the airline will commence operations later this month with two Boeing 767-300ER aircraft to Tokyo and Osaka. It plans to expand its network in the next 12-24 months to take in China, South Korea, Guam and Hawaii as further aircraft are delivered.
QUO has worked closely with the leadership of AAA over the past six months to create a clearly defined brand, corporate and visual identity, as well as a full marketing and communications campaign.
Positioned as a dynamic new force in the region’s airline industry led by a passionate vision and a deep commitment to pan-Asian hospitality, QUO’s creative team envisioned a captivating corporate identity and aircraft livery.
Centred on the eye-catching triple ‘A’ mark and a vibrant palette of dark blue and turquoise, the identity was also briefed into the airline’s uniform design, while QUO’s digital team brought it to life online at www.asiaatlanticairlines.com
Supporting the brand’s digital presence has been a comprehensive PR and social media push, with a focus on raising awareness through AAA’s Facebook page.
With the on-board experience critical to the airline’s success, QUO’s brand activation team ran a series of briefing sessions to ensure the brand was also translated into service standards, corporate values and cabin crew training. This will form a solid foundation for the airline as it seeks to realise its vision as the aviation partner of choice for tour operators and their passengers around the region.
Asia Atlantic Airlines is a dynamic new force in Asia’s airline industry. AAA is a chartered airline alliance between Japan’s H.I.S. Group and Thailand’s Baiyoke Group of Hotels. Strategically located in Bangkok, the fleet of Boeing 767-300ER aircraft will serve passengers travelling between Thailand and Japan, through Suvarnabhumi International Airport, Tokyo (Narita), Osaka (Kansai) and continually expanding the fleet to service routes throughout the region. For more information please visit: www.AsiaAtlanticAirlines.com