Knowland Tracks Over 6,000 Events a Day

Washington, D.C. (USA) – October 11, 2012 – The Knowland Group, a leading provider of business development solutions for the hospitality industry, has recently broken the record for most events tracked at hotels in one day. On September 19, 2012, Knowland field researchers recorded data on 6,241 events occurring that day.

“We are proud to have reached this milestone of over 6,000 events tracked in one day,” said Knowland CEO Michael K. McKean. “But records were meant to be broken, and we will continue to expand our field research efforts to better serve our clients.”

Every day the Knowland Group sends out hundreds of field researchers to thousands of hotels in dozens of countries across the world. They collect information on all of the events occurring at those hotels and upload it to our database that night so our clients can access it the very next day. This extensive and timely data is what fuels all of our innovative lead generation tools.

Readers is the world’s first online reader board service. Clients can access all of the data collected about events occurring in their comp set simply by logging into their account. Hoteliers can view a profile for each group holding events, including their industry, website, event history, and contact information. Insight is a search engine and mapping tool that allows hoteliers to search through our massive database of events and find just the right groups to target for their property. With thousands of events being added every day, there are always new leads to pursue.

The Knowland Group is constantly expanding its field research efforts to reach all corners of the global hospitality industry. By tracking more than 6,000 events in one day, we can provide our hotel clients with a more complete picture of group business than ever before.

About The Knowland Group
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in the Mid-Atlantic region of the United States, serves more than 3,000 hotel clients and 25,000 users globally. Knowland was ranked as the 76th fastest growing software company (public or private) in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine.

Media Contact:

Kaitlin Scoffone, Sales Strategy Coordinator
The Knowland Group