First Hotel Group Mobile App in Asia

Singapore (Singapore) – September 22, 2012 – Compass Edge, a complete online solution provider for independent hotels in Asia has launched its own free Mobile App, “GoHotelsGo” in both Apple iTunes Store and Android Market (Play Store). It provides booking capability of hundred of independent hotels in Asia at the touch of a finger.

Compass Edge, a leading provider of online distribution and marketing solution for independent hotels is pleased to announce its B2C Mobile App “GoHotelsGo – Asia Hotel Deals” is now available for free through Apple’s iTunes store and Android Market (Play Store).

As a natural extension of hotel websites, travelers can now book a room, check real-time last-minute deals and special offers; interact socially via Facebook and Twitter and instantly map and search any Compass Edge hotels using the “GoHotelsGo” Group Mobile App.

“Smartphone use continues to rise this year and hoteliers are acting accordingly by focusing on mobile initiatives such as Mobile App and Mobile website development,” said Mr. Wing Lee, Chief Operating Officer at Compass Edge. “As compared to Mobile websites, Mobile Apps are much more expensive to build, maintain and promote. And it is even more difficult for independent hotels to have an App presence in both Apple iTunes and Android Market (Play Store). This is why Compass Edge decides to develop the GoHotelsGo Group Mobile App to fill the gap for independent hotels in Asia.”

GoHotelsGo Mobile App truly demonstrates the power of SoLoMo and it will strengthen the entire portfolio of Compass Edge hotels in terms of awareness and booking opportunities through the convergence of multiple marketing platforms from websites, social media channels to mobile. All hotels using Compass Edge Internet Booking Engine / Central Reservation System will automatically be featured and bookable on website, GoHotelsGo Facebook Page and now GoHotelsGo Group Mobile App for free with no additional cost.

In addition to the Group Mobile App, individual hotels can choose to enhance its mobile representation to have its own Mobile App “TheAppSuite” that can be downloaded directly from the Group Mobile App or separately listed in both Apple iTunes store and Android Market (Play Store). By offering an easy-to-use hotel search tool using smartphone’s built-in GPS capability to instant map the hotel to a traveler’s current location, travelers can get directions and see what’s on in the local area very easily. In addition to Out&About, Booking Engine, Special Offers, other key features of the individual hotel App “TheAppSuite” include: Video, Image Gallery, Facebook Share, Official Twitter Feed, Third Party Review, Blog, Events, Floor Plans, Menus, Member Profiles, Multilingual Support, Google Analytics Tracking and more.

GoHotelsGo B2C initiatives are managed by Compass Edge Travel Portal, a good-standing PATA member (Pacific Asia Travel Association) and a registered IATA agency.

Media Contact: Anita Chan MBA, Managing Director, Compass Edge Pte Ltd., Phone: 85222758182, Email: