Jacksonville, FL (USA) – March 24, 2013 – Vizergy, a leading hotel Internet marketing company, has partnered with BLLA, a prominent association that unites a worldwide collection of boutique and lifestyle properties and acts as a hub by connecting properties with various hospitality industry suppliers. BLLA needed a strategic online marketing partner, and chose Vizergy because of the company’s unique approach to custom hotel website design, natural search, and strategic guidance. Vizergy’s 12 year history as a successful online marketing provider and independent hotel ecommerce expert made them an ideal partner for BLLA. Vizergy recently revamped BLLA’s corporate website and will provide design and marketing services and strategic guidance to BLLA members.
“Uniting independent boutique & lifestyle luxury properties and improving their online presence by increasing their market share, effectively leveling the playing field with big brands, is our ambition,” said Frances Kiradjian, Founder of BLLA. “Boutique and lifestyle hotels as a unified collection are partnering their efforts along with ours to evolve with the future of the digital marketing presence of this niche sector of the hospitality industry. There is nothing more important today than a very keenly focused effort on marketing and in particular, a hotel’s website and digital strategy!”
As a partner and “exclusive website design supplier,” Vizergy sponsors events, participates as a speaker and provides consulting services to better BLLA’s online marketing efforts. Vizergy completely revamped the association’s website to adhere to the latest industry design and usability standards, as well as best practices. Along with professional images and search engine optimized copy, the new website includes prominent booking engine buttons, search engine optimized copy, bold calls to action, social media integration, and more. Vizergy’s website development and digital solutions support BLLA in turning their website into their most-effective branding piece.
The second focus of the partnership is bringing Vizergy and BLLA member properties together, so that the boutique and lifestyle hotels can have a leading hotel Internet marketing company to rely on. Member properties can take advantage of Vizergy’s award-winning web and mobile web design, in-house search marketing and social expertise, and proprietary Hotel Web Management Platform, which simplifies the complexities of online marketing. All of these offerings help properties showcase their uniqueness, and ultimately find, engage and convert targeted travel shoppers.
“Vizergy is creating a strong relationship with the boutique and lifestyle hotel collection as well as BLLA’s suppliers,” said Robert Arnold, Vice President of Sales at Vizergy. “Partnering with BLLA is a unique way for us to help assist this niche market of boutique and lifestyle properties to step out from under the shadows of the brands and become well equipped and optimized for their business solutions.”
About the Boutique & Lifestyle Lodging Association
The Boutique & Lifestyle Lodging Association is the first and only association dedicated to uniting the world’s boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world’s collection of boutique & lifestyle properties, small brands and collections as well as the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit: www.blla.org.
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.