Kristi White VP of Global Sales Strategy at Flip.to

New York (USA) — September 20, 2012 — Flip.to, a brand advocate platform that helps hotels turn their guests into advocates, announced today that well-known hospitality veteran, Kristi White, has joined its team as Vice President, Global Sales Strategy.

White has a wealth of knowledge about hotel sales, marketing, revenue management and electronic distribution. In her prior roles, she created a world class service organization dedicated to providing personalized attention, supporting hotels’ electronic distribution efforts. She is a recognized expert in her field, and is a frequent speaker on revenue management and distribution at industry conferences and hospitality schools.

“Social Media has become such a buzzword for the hospitality industry. Flip.to is one of the first products I’ve seen that offers a definable ROI for hotels,” said White. “Combine that with its ease of use and you have one of the most powerful marketing platforms available today.”
Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements. Flip.to taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force. Each guest on average has well over 100 social connections, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.

“Kristi brings a wealth of knowledge to the Flip.to global sales expansion plan”, said Ed St.Onge, President, Global Sales & Marketing for Flip.to, “Her vast relationships and experience will help us accelerate Flip.to from startup to an enterprise level solution adopted by hotels globally.”

About Flip.to
Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for hotels around the world. Find out more at www.flip.to

Media Contact:
Ed St. Onge, President, Global Sales & Marketing
Flip.to
estonge@flip.to