Louvre Hotels Group Expands with Pegasus

Dallas (USA) – 15 May 2012 – Louvre Hotels Group has extended its central reservations system (CRS) agreement with Pegasus Solutions for another three years. The global chain, which uses Pegasus’ RezView® NG under its private label Goldres3 platform for its Tulip Inn, Golden Tulip, and Royal Tulip brands, has also tapped Pegasus for mobile app development, MetaSearch Services, and the recently announced TravelSky connection to drive bookings from China.

Louvre Hotels Group operates more than 1,100 hotels under six affiliated, franchised and managed brands, including Première Classe, Campanile, Kyriad & Kyriad Prestige, Tulip Inn, Golden Tulip and Royal Tulip, all of which currently operate on Goldres3. The latter three brands originally implemented RezView NG in 2010, while Louvre has a more than decade-long relationship with Pegasus.

“Since Louvre Hotels signed with RezView NG, we’ve expanded the RezView suite to include a comprehensive set of merchandising tools, built from the ground up to compete in today’s evolved shopping environment,” said Connie Rheams, senior vice president, strategic sales for Pegasus Solutions. “Louvre Hotels was in the right place, having already migrated to RezView NG, to tap these tools that will immediately address the areas where we’re seeing hotels scramble to compete – mobile, meta-search and China.”

RezView NG allows Louvre Hotels to centrally manage content and rates for all channels. Its flexible design allows hotel companies to operate and adapt their business in the manner in which they choose, not based upon the constraints of the system. As an enterprise delivery platform, it enables hotels to easily integrate RezView’s additional capabilities, like mobile or business intelligence through RezView Intelligence, to become more competitive.

“Pegasus has provided real account management and innovation to Louvre Hotels,” said Riko van Santen, vice president of distribution for Louvre Hotels Group. “They are equally motivated to see our business grow, adding new and relevant global channels that we can add seamlessly without having to touch an offline channel. With connectivity to TravelSky, we access a network that powers 70% of China’s international air travel market”

Mobile app development through RezView® Mobile, will allow Louvre Hotels to design downloadable native applications for Apple and Android smartphones and tablets while still maintaining centralized content and rate management. MetaSearch Services creates the opportunity to capture direct bookings from metasearch results by displaying and linking directly to hotel information, rates and availability. And the TravelSky connection will make Louvre Hotels’ more than 80,000 rooms in 40 countries available for booking in China through TravelSky Technology Limited, China’s state-owned global distribution system (GDS).

“China’s emerging middle class is driving hotel rates higher in Europe by sheer volume,” added Rheams. “In becoming the first European customer to leverage Pegasus’ live connection through TravelSky, Louvre Hotels will gain a tremendous advantage in driving Chinese outbound travel to Europe.”

About Pegasus Solutions
Pegasus Solutions is the world’s lead provider of technology and services to hotels and travel distributors, serving nearly 100,000 hotels around the globe, and the majority of the world’s travel agencies. Offering award-winning solutions for booking, distribution, and commission processing services, Pegasus also offers a full array of strategic online marketing solutions and accommodation booking options through its Open Hospitality division. The company also delivers hotel marketing representation services through Utell® Hotels & Resorts, and powers the niche consumer website www.hotelbook.com™, which is dedicated to promoting independent and boutique hotels worldwide. Through it’s widely followed monthly data report The Pegasus View, Pegasus is also recognized as the only hospitality company to report regularly on both business and leisure bookings, for which it was awarded a Stevie Award in 2011.

About Louvre Hotel Group
Louvre Hotels is a Groupe du Louvre subsidiary and is managed by Pierre-Frédéric Roulot. It was established in 1976 and since 2005 has been owned by Starwood Capital Group. In July 2009 Louvre Hotels joined forces with the Golden Tulip Hospitality Group, when Starwood Capital Group took over the latter. Louvre Hotels Group operates seven clearly differentiated hotel brands, ranging from 1 to 5 stars: Première Classe, Campanile, Kyriad, Kyriad Prestige, Tulip Inn, Golden Tulip and Royal Tulip. Thanks to its expansion plans in growth markets, as well as markets in which the group already has a strong presence (France, Europe, North Africa, Brazil and India), Louvre Hotels Group is a key player in the international hotel industry. It now counts more than 1,100 hotels, representing a total capacity of over 80,000 rooms in 40 countries, managed under three different business models: affiliate, management contract and franchise.

Media Contact:
Ariel Herr
+1 (214) 890-7912
aherr@fortepr.com