Bangkok (Thailand) – August 28, 2014 – The Bangkok hotel and restaurant group maintains exclusive distribution rights to the world’s most expensive and luxurious wine and spirits brands. Following a successful four-year partnership, The Dome at lebua, the critically-acclaimed collection of restaurants and bars at the hotel Tower Club at lebua, has renewed their distribution agreement with Pernod Ricard Thailand for an additional two years – an arrangement that has proven beneficial to both parties as well as the country’s food and beverage landscape.
The deal grants lebua exclusivity to several of Pernod Ricard Thailand’s ultra premium spirits and prestige champagnes, including Royal Salute 62 Gun Salute scotch, Martell L’or cognac, Plymouth and Burrough’s gin, G.H. Mumm R. Lalou Champagne, and Havana club ‘seleccion de maestros’ rum.
It is a logical partnership, with Pernod Ricard’s unrivaled portfolio of premium international brands and lebua’s multiple-award-winning collection of upscale restaurants and bars, which once hosted one of the most exclusive, and expensive, dinners in the world: the 1 million baht (USD 33,333) per person Epicurean Masters of the World II gala.
Patrick Castanier, Managing Director of Pernod Ricard Thailand, summed it up with “Two Icons, One Mission,” adding that “our focus in Pernod Ricard Thailand is on global iconic spirits, and lebua is our iconic landmark, a brand temple of exuberant luxury and top-class hospitality. We hope to continue offering our finest selection of spirits, wines and champagnes to the most discerning at lebua Hotels & Resorts.”
lebua Hotels & Resorts CEO Deepak Ohri says the partnership provides substantial support to the lebua brand promise: “While these are indeed among the world’s most expensive brands, the partnership goes deeper than that, allowing us to create the kind of emotional connections with our guests that result from offering them products and experiences they simply can’t find anywhere else. These moments become very personal, quite exceptional, and truly luxurious – and our guests want more of them.”
Both lebua and Pernod Ricard Thailand are confident that the partnership will contribute to their continued growth as Bangkok maintains its current upscale course and more and more people desire the kind of personal, exceptional and luxurious experiences that it can offer.
About Pernod Ricard
Co-leader in the Wines & Spirits sector worldwide, Pernod Ricard has established itself as number one in the Premium above segment. It operates through 80 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation. Pernod Ricard has a large portfolio of premium international and local brands. 36 premium international brands are organized in the House of Brands. Some of the prestigious names include Royal Salute, Chivas Regal, Absolut Vodka, Martell Cognac, Perrier Jouët, G.H. Mumm champagnes, and The Glenlivet.
About The Dome at lebua
High atop the hotels lebua at State Tower and Tower Club at lebua, The Dome is a garden of delights with irresistible dining and beverage choices, divine service, and celestial views. The Dome’s multiple-award-winning establishments are known as the restaurants and bars of choice – and was chosen as the site for the most famous scenes in The Hangover Part II. The Dome at lebua houses Sirocco, the world’s highest alfresco restaurant; Mezzaluna, lebua’s signature fine dining restaurant; Breeze, serving authentic open-air Asian cuisine; Sky Bar, the award-wining rooftop bar; Distil, Bangkok’s highest bar serving innovative cocktails; and Ocean 52, a perfect rendezvous point for social and business gatherings.
About lebua Hotels & Resorts
lebua Hotels and Resorts is a growing international luxury brand that operates distinctive hotels, fine restaurants and bars. Led by visionary CEO Deepak Ohri, Bangkok-based lebua takes a unique approach to hospitality that aspires to tap into a deeper level of exchange with guests to create emotional connections. lebua’s award-wining lodging collection includes Bangkok’s best-performing luxury hotels (Tower Club at lebua and lebua at State Tower), three boutique hotels in India (Devi Garh by lebua, Udaipur; lebua Resort, Jaipur; and lebua Lodge at Amer, Jaipur), and an exclusive property in New Zealand (Lake Okareka Lodge by lebua). The Dome at lebua, the group’s collection of restaurants and bars atop its Bangkok hotels, include Sirocco, the world’s highest open air restaurant, designated ‘2011-2013: HAPA Restaurant of the Year’ by the Hospitality Asia Platinum Awards; Sky Bar, named “the most stunning rooftop bar you’ll ever see” by The New York Times in 2013; Breeze, highlighted by USA Today as one of the world’s “10 most cutting-edge restaurants” in 2014; and Mezzaluna, honored as a ‘Foodie Top 100’ fine-dining mecca in 2013. lebua is expanding its dining concepts to Europe through a strategic partnership with Steigenberger Hotel Group, starting with the 2015 opening of Breeze in Frankfurt, Germany, and is exploring hotel management contracts in city and resort destinations worldwide.
For more information, visit www.lebua.com