HeBS Digital Announces Loews Hotels Website Re-Launch
New York, NY (USA) – 19 April 2012 – HeBS Digital announces the re-launch of the Loews Hotels website, www.LoewsHotels.com. The re-launched site, featuring HeBS Digital’s proprietary and state-of-the-art content management system, reflects the latest best practices in design, usability, SEO, and site structure.
In designing and constructing the site, HeBS Digital and Loews Hotels relied on marketing strategies and techniques that achieved nearly 20 percent year-over-year revenue growth for the luxury brand during the past two years. The new site utilizes the HeBS Digital CMS Enterprise, the industry’s new gold standard for content management systems. HeBS Digital also employed Adobe Test & Target throughout the year, running A/B tests to evaluate best site structure, optimal location of content and functionality, and best use of overall site real estate. The re-launched site reflects changes learned in this testing process, allowing HeBS Digital and Loews Hotels to increase conversions and achieve an even higher revenue growth.
Improved Features on LoewsHotels.com:
All content updated and optimized to meet Google Panda requirements
Site structure, content placement and functionality enhanced to increase conversions, using one year of Adobe Test & Target data
New virtual image pool allows the brand to instantly edit imagery, animations and marketing messages across the site
Updated CMS modules allow for even more simplified, seamless back-end management by brand employees
Intuitive drop-down menus give users easy access to Special Offers, Meetings & Events info and Loews Experiences travel planner
Loews Destinations navigation panel and interactive property map encourages exploration of the entire collection of hotels and resorts
“HeBS Digital took an already award-winning, high-revenue-generating website and improved upon it,” said Jason Price, Executive Vice President of HeBS Digital. “Loews Hotels recognized that this rapidly changing industry consistently calls for enhancing and updating website designs at least once every 2 years. With its new site, Loews will continue to grow its direct revenue year-over-year and continue to lead the industry in the luxury hotel brand space.”
“The new platform of Loewshotels.com will allow us to ensure that we deliver the content and usability our users demand. Loews Hotels is committed to giving its e-commerce customers a four diamond and more experience and this new design accomplishes that” said Anthony Del Gaudio, VP of Global Distribution for Loews Hotels.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 180 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.
About Loews Hotels
Headquartered in New York City, Loews Hotels & Resorts owns and/or operates 18 hotels and resorts in the U.S. and Canada, including its newest, the 414-room Loews Atlanta Hotel that opened April 1, 2010. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry’s most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road.
Media Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com