Great Wolf Resorts Investing in Major Expansion

news_05 Apr. 27, 2013Madison, Wis. (USA) – April 26, 2013 – Just in time for summer vacation planning, Great Wolf Resorts, Inc., is adding more new attractions and guest experiences to its indoor waterpark resorts than ever before. With this multimillion dollar investment, guests visiting any of the 11 Great Wolf Lodge properties this year will discover something new, from water slides and dining, to shopping and interactive attractions.

“We are focused on providing fun-filled experiences for the entire family in the waterpark and throughout the entire resort,” said Tim Black , chief operating officer, Great Wolf Resorts. “This year our guests will find something new at each of our properties. Our goal is to create memorable vacations for guests of all ages and these brand-wide additions are great examples of how we do just that.”

New Water Thrills in Michigan
The Great Wolf Lodge experience starts in the waterpark, and this summer the resort in Traverse City, MI will offer a brand new way to get wet. For families who have always wanted to try whitewater rafting, this new attraction offers the perfect opportunity! The River Canyon Run takes parties of three to four people at a time sliding and winding down a long indoor tunnel that stretches outside the resort and then back in, culminating in a final splash. This exciting new addition to the waterpark will soon be the “must do” attraction for families.

The fun in Michigan continues once everyone dries off. Newly added to several resorts last year, Ten Paw Alley bowling is coming to Traverse City, complete with balls that are perfect for little hands. The six lane alley, with a “no rental shoes allowed” policy will soon debut at the resort. And because life deserves more than one “scooop” – the resort is expanding Scooops Kid Spa, where young girls can enjoy even more ice cream-themed manicure and pedicure services in the sweet place that is all their own.

Howl at the Moon Glow Golf
Kids no longer have to ask for permission to play under the evening moon and stars thanks to the new Howl at the Moon Glow Golf experience. New to the Great Wolf Lodge resort in the Pocono Mountains, PA in late 2012, this unique indoor miniature golf experience is expanding to Grand Mound, WA and Mason, OH in May. Families will putt their way through a forest filled with woodland creatures, glowing golf balls and howls of delight.

The Great Wolf Kids Store
Wiley the Wolf and his five lovable friends will soon have a shop that’s all their own. The shopping experience will feature “Creation Stations” so children can stuff their own Great Wolf Kids character to take home. Guests will also be able to decorate “like me” shirts – one to wear and one to share with their new stuffed friend. The stores celebrate the Great Wolf Kids characters and will feature exclusive new character-branded souvenirs and gifts. The Great Wolf Kids Store will open at the resorts in Grand Mound, WA; Mason, OH; Williamsburg, VA; Concord, NC; and the Pocono Mountains, PA in May.

Dining is a Howl
Eating is more fun than ever as Great Wolf Lodge continues to enhance its food offerings company-wide. A day of play at the Great Wolf Lodge waterpark can leave you “Hungry as a Wolf” and ready to eat! This new family-style dining option allows guests to pick up and go with a meal that’s as focused on value as it is on taste at the resorts in Grand Mound, WA, Grapevine, TX and Concord, NC.

One of the joys of summer is dining outside and for guests at the Great Wolf Lodge in Grapevine, TX, the brand new Grill offers an All-American bar and grill experience, overlooking the outdoor pool – but comfortably in the shade!

Guests who love early morning breakfast from Dunkin’ Donuts® will soon just need to head to the lobby. Joining the Great Wolf Lodge in Concord, NC, the famous brand will open a location in the Williamsburg, VA and Traverse City, MI resorts.

Breakfast is no longer just for dining; it’s also a great time for photos and friends in Grand Mound, WA with the debut of the Wake up with Wiley (and Friends) character breakfast buffet. The new dining experience will bring the Great Wolf Lodge characters together each morning for a breakfast that is as delicious as it is fun.

Wolf Your World with the Ultimate Great Wolf Lodge Getaway
Even the Great Wolf Lodge family of characters is expanding. Wiley the Wolf, Violet the Wolf and Oliver Raccoon are welcoming three new friends to their Pack and hitting the road this summer to celebrate. Guests can follow their paw prints across North America as new characters Rachel the Raccoon, Brinley Bear and Sammy the Squirrel spread “random acts of wolfiness” everywhere they go. Kicking off Memorial Day weekend, the full Pack will take part in community events, visit national landmarks and hand out tens of thousands of wolf ears! Each set of ears will include information telling everyone how you can enter for the chance to win the Ultimate Great Wolf Lodge Getaway, complete with a two night stay for 25 people and a banquet for the entire “Pack” at the Great Wolf Lodge of the winner’s choice! By summer’s end, the nation will be howling! Guests will be able be to follow the Pack during their summer trip by logging on to

Comfort, technology and planning
In addition to the many new attractions and entertainment options, Great Wolf Resorts continues to enhance the guest experience in softer ways. The resorts in the Pocono Mountains, PA, Williamsburg, VA, and Traverse City, MI will receive the exclusive new Great Wolf Lodge Cabin Comfort Collection mattresses, new sleeper sofas and carpet in all of the guest suites. There are 3,000 new televisions that will be added across the brand along with energy-saving automatic thermostats in guest suites. These are all just a few examples of how Great Wolf Lodge continues to keep its resorts modern, inviting and comfortable.

To help guests plan their Great Wolf Lodge getaway, enhancements in technology play an important part. With the swipe of a finger, guests can now book their stay on the Great Wolf Lodge mobile website. For those still in the planning stage, the new Great Wolf Lodge Explorer app takes guests on a fly-thru tour of the lodge, so they can see, and even hear, all the waterpark has to offer. The free app can be downloaded on tablets and mobile phones. Kids will love the new site that was created just for them. Complete with downloadables for the car trip, online games and podcasts of the brand new Great Wolf Lodge storybooks, kids can get in on the vacation planning long before the car leaves the driveway. And for parents, vacation planning has never been easier with the help of the fully interactive Great Wolf Lodge website, complete with online chat assistance, videos, discounts and special offers.

About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc. ®, Madison, Wis., is North America’s largest family of indoor waterpark resorts and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Charlotte, N.C. Through Great Wolf Resorts’ environmental sustainability program, Project Green Wolf™, the company is the first and only national hotel chain to have all US properties Green Seal™ Certified – Silver.

The company’s resorts are family-oriented destination facilities that generally feature 300 – 600 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s online media center.

Media Contact:
Susan Storey
Great Wolf Resorts, Inc.
Phone: 608.662.4722