Comfort Suites Paradise Island Wins Web Award

Paradise Island, (Bahamas) – 13 February 2012 – In a ceremony in the Bahamas prior to the recent Caribbean Hotel and Tourism Association’s Caribbean Marketplace, the 229-all suite property copped the top award for its website www.comfortsuitespi.com in the large accommodations category.

In its second year, the awards attracted a higher number of nominations as knowledge of the event, run jointly with the Caribbean Hotel and Tourism Association (CHTA), spreads throughout the region.

Graham McKenzie of TravelMole, whose company advocates for a greater focus on online marketing within the Caribbean, credited Comfort Suites Paradise Island’s website for its strong graphics and overall innovation. “I think it’s very simple to use so if people want to book a room or suite, it’s easy to do … it’s just simple things like that that, unfortunately, a lot of the Caribbean (doesn’t) take to heart, but Comfort Suites (has).”

Bill Clegg, regional vice president for Brand Performance and Programs of Choice Hotels International, said “We are extremely proud of the team at the franchised Comfort Suites Paradise Island for demonstrating excellence not just on the supply side of the business, but through a refreshing and robust approach to online marketing.”

The Caribbean Web Awards credit websites that demonstrate excellent graphic communication, superb online copy and salesmanship, and the best examples of strategies and techniques for enhanced site conversion.

About Choice Hotels International, Inc.Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2011, more than 450 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 37,000 rooms, and approximately 100 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories.

The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

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