Best Western Unveils Details of Sleek and Stylish New Pattaya Hotel

Pattaya (Thailand) – July 19, 2018 (travelindex) – Best Western Hotels and Resorts has signed a striking new property in Pattaya which reflects the company’s modern style and contemporary vision.

Best Western Plus Speech Pattaya Hotel is a brand new project located on Pattaya 3rd Road, in the heart of this popular Thai resort city. Scheduled to open in the fourth quarter of 2019, this downtown hotel will put guests within easy reach of many local attractions, including the Terminal 21 and Central Festival lifestyle malls, Alcazar Cabaret Show and Art in Paradise gallery.

Owned by Numchai 2014 Co., Ltd., this eye-catching hotel will feature a modern cubist façade and sleek, stylish and spacious interiors. Soaring ceilings and glass walls will allow natural light to flood into the lobby, presenting a bright and welcoming ambience.

The 163 design-led guest rooms will be havens of contemporary comfort and connectivity, equipped with wooden floors, trendy low-slung beds, working desks with international power outlets, mood lighting and complimentary Wi-Fi.

The hotel will also feature a wide range of facilities, providing plenty of opportunities for guests to relax and reconnect with friends, family and colleagues. These include an all-day restaurant specializing in modern Thai and international cuisine, a bright bar for cool daytime drinks and evening cocktails, a state-of-the-art fitness center and a glistening outdoor infinity pool.

“Best Western Plus Speech Pattaya Hotel is one of our most exciting projects to date. With its convenient downtown location, cutting-edge design and international facilities, this superb hotel is sure to become a favorite among visitors to Pattaya,” commented Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia.

“The vision of Numchai 2014 Co., Ltd., our esteemed partner, is perfectly aligned with Best Western’s strategic outlook in Asia. We are transforming our regional portfolio with the addition of many stunning new hotels and resorts in key destinations. As one of Asia’s most popular beach resorts, Pattaya falls perfectly into this strategy, and I am delighted to continue our rapid regional expansion with such an impressive new property,” Olivier added.

According to Mastercard’s Asia Pacific Destinations Index 2017, Pattaya welcomed 8.1 million international visitors last year, which made it the eighth most popular destination in the entire Asia Pacific region.

Best Western Plus Speech Pattaya Hotel will be located just a short drive from Bangkok’s Suvarnabhumi Airport and close to the fast-expanding U-Tapao Airport, which now handles more than 1.4 million passengers per year.

Best Western has identified Thailand as one of its key target markets. At present, the company operates nine hotels and resorts across the Kingdom, covering five of its 11 brands: Best Western®, Best Western Plus®, Best Western Premier®, BW Premier Collection® by Best Western and SureStay Plus® Hotel by Best Western. But this nationwide portfolio will multiply in future, with plans for hotels and resorts in new destinations like Pattaya, Hua Hin and Chiang Mai, and innovative new brands like Vīb Best WesternSM, the vibrant and modern hotel concept which focuses on convenience, technology and social engagement.

About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact information:
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260
Sirimanas Maungrod

Email: sirimanas.maungrod@bestwestern.com
Orapan Sornnuwat

Email: orapan.sornnuwat@bestwestern.com