Benchmark Hospitality Launches Mosaic

The Woodlands (Houston), Texas (USA) – April 6, 2013 – Benchmark Hospitality International, a leading US-based independent hospitality management company, has launched a new lifestyle journal, Mosaic. The new journal, which will be published annually, has been placed in all 6,400 of the company hotel and resort guestrooms coast to coast and off shore in Hawaii and Curacao. Mosaic complements the introduction of the company’s two brands to the consumer market, Personal Luxury Resorts & Hotels®–Benchmark’s hand-picked luxury properties in spectacular U.S. destinations, and Benchmark Resorts & Hotels®—a collection of the finest in lodging, dining, recreational and meeting accommodations throughout the US and internationally. Benchmark’s Founder, Chairman & CEO Burt Cabañas made the announcement.

“This lifestyle magazine is perfectly timed in Benchmark’s evolution,” said Mr. Cabañas. “It projects everything our company is about – bringing together dissimilar parts into a mosaic for an unparalleled guest experience.” Cabañas continued with, “The richness of an organization is in its diversity … we are all part of the collection, much like pieces of colored glass or stone make up a beautiful mosaic. It seemed appropriate to name our new lifestyle journal Mosaic.”
“The inaugural issue of Benchmark’s new lifestyle journal was published to broad acclaim from both within and outside the industry,” said John Davies, vice president marketing. While offering an overview of the company’s independently-branded properties in unique destinations both within the Personal Luxury and Benchmark Resorts & Hotels collections, Mosaic goes beyond a marketing piece and moves into the category of lifestyle journal by offering departments like “Wanderlust” — visually showcasing the breathtaking destinations across the country and internationally, leaving the reader with a taste, scent or sense of adventure of each locale. “On the Menu” covers what’s happening in the kitchen of each extraordinary property, and offers tips to home cooks who might want to bring back the flavors of their vacation experience. “Tee Time” is designed for the golfer in everyone (or in everyone’s life), and “Pick Your Passion” is for those who love to venture off the beaten path and into nature ~ like fly-fishing in Jackson Hole.

The heart and soul of Mosaic, though, are the extraordinary properties and equally remarkable locations. As Benchmark’s hotels and resorts are all individually branded, there is nothing the same at any location, except the attention provided to the needs of each individual guest. Benchmark is redefining the guest experience – not by ever-changing policies and service platforms common to the hospitality industry – but by sensitively focusing on making a true difference in the experience of every guest – so each feels uniquely attended to without being fawned over. Called “Be the Difference,” Benchmark’s service initiative is philosophical and practical verses procedural. In essence, employees are sensitized to observe the needs and preferences of every guest and quietly attend to these needs. Attention is subtle and helpful and never obvious.

Whether Turtle Bay Resort on the North Shore of Oahu – the world’s surfing paradise, or Bardessono in the heart of Napa Valley – North America’s storied wine region, or Hotel 1000 in the center of high-tech Seattle, or The Chattanoogan in the heart of historic Chattanooga, or Costa d’Este Beach Resort – 7-time Grammy Award-winning Gloria Estefan’s renowned resort in Vero Beach, Florida, each offers a distinctive experience, superb cuisine and the opportunity for recapturing a genuine sense of well-being. Mosaic will proudly capture this essence in each annual issue.

Personal Luxury Resorts & Hotels by Benchmark Hospitality
Bardessono, Yountville, Napa Valley, California
Costa d’Este Beach Resort, Vero Beach, Florida
Hotel 1000, Seattle, Washington
Hotel Granduca, Houston, Texas
Marenas Beach Resort, Sunny Isles Beach, Florida
Naples Bay Resort, Naples, Florida
One Bal Harbour Resort & Spa, Bal Harbour, Florida
Sorrel River Ranch Resort & Spa, Moab, Utah
Sorrento Hotel, Seattle, Washington
Willows Lodge, Woodinville, Washington
The Villas and Cottages at Turtle Bay Resort, North Shore, Oahu, Hawaii
The Villas of Grand Cypress, Orlando, Florida
The Inn at Rancho Santa Fe, Rancho Santa Fe (San Diego), California

Benchmark Resorts & Hotels
Bonaventure Resort & Spa, Fort Lauderdale, Florida
Chaminade Resort & Spa, Santa Cruz, California
Cheyenne Mountain Resort, Colorado Springs, Colorado
Downtown Conference Center, New York, New York
Eaglewood Resort & Spa, Chicago, Illinois
Edith Macy Hotel & Conference Center, Briarcliff Manor, New York
Eldorado Hotel & Spa, Santa Fe, New Mexico
Hotel Contessa, San Antonio, Texas
Santa Barbara Beach & Golf Resort, Curacao
Scottsdale Resort, Scottsdale, Arizona
Snow King Resort, Jackson Hole, Wyoming
Stonewall Resort, Weston, West Virginia
The Chattanoogan, Chattanooga, Tennessee
The Heldrich, New Brunswick, New Jersey
The Inn at Virginia Tech, Blacksburg, Virginia
Tokyo Conference Center Ariake, Minato-Ku, Tokyo
Tokyo Conference Center Shinagawa, Shinagawa, Tokyo
Turtle Bay Resort, Oahu, Hawaii

About Benchmark Hospitality International
Benchmark Hospitality International® is a recognized global leader in the management and marketing of resorts, hotels and conference centers. The company’s two distinctive portfolios of properties, Benchmark Resorts & Hotels® and Personal Luxury Resorts & Hotels®, represent the finest in guest-dedicated hospitality in unique destinations across the United States, in the Caribbean and Japan. As a founding member of the International Association of Conference Centers, Benchmark Conference Centers® maintain the highest standards for certification in meeting excellence. Benchmark Hospitality was launched in 1980 as an independent company and today operates worldwide from offices in The Woodlands (Houston), Texas, and regional offices in New Jersey, Washington State, Japan and Chile. For additional company information visit www.benchmarkresortsandhotels.com

About Personal Luxury Resorts & Hotels
Personal Luxury Resorts & Hotels® include unique hand-picked properties in spectacular U.S. destinations coast to coast. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in keeping with the collection’s shared mission. They represent a select portfolio of Benchmark Hospitality International® which has been a leading US-based hospitality management company for over 30 years.. Personal Luxury Resorts & Hotels is the preferred choice of guests who yearn for transformation over accommodation, customization over conformity, and inspiration over predictability. With Personal Luxury Resorts & Hotels, luxury is always personal. www.personalluxuryresortsandhotels.com

About Benchmark Resorts & Hotels
Benchmark Resorts & Hotels® represents the finest in lodging, dining, recreational and meeting accommodations. Many are certified by the International Association of Conference Centers, the leading professional organization governing the multi-billion dollar conference center industry on five continents, and many have also been recognized with the coveted Benchmark Conference Centers® certification of meeting excellence. Benchmark Resorts & Hotels deliver highly specialized service that anticipates guests’ needs and ensures a hospitality experience unsurpassed and long remembered.

Media Contact:
Ken Ellens
KEN ELLENS COMMUNICATIONS
201-758-2864
KenEllens@aol.com