A Driving New Force in Asian Hospitality
Manila (Philippines) – July 23, 2015 – QUO proudly announces the rebranding of Manila-based Chroma Hospitality and the creation of their first lifestyle brand, Canvas Hotels & Resorts. Set to revolutionise the hospitality industry in Philippines and beyond, Chroma Hospitality combines years of expertise with a forward-thinking approach to enriching business partners and serving guests.
Chroma Hospitality, Inc. was established in 2008 as FilArchipelago Hospitality, Inc, a joint venture between Filinvest Development Corporation (the Philippines’ leading real estate company) and Archipelago International Pte Ltd. (based in Indonesia, the largest hotel management chain in Southeast Asia). With their portfolio of four brands – Crimson Hotels & Resorts, Azure Beach Club, Quest Hotels and Canvas Hotels & Resorts – the fully independent hospitality leader is dedicated to innovation in design, concept and operation. Driven by a passion for creating distinct and daring brands, Chroma Hospitality offers guests creative design and enriching experiences, and offers partners a one-stop solution for creating vibrant and profitable properties.
“Carving a bold identity for ourselves and our partners, we plan to redefine hotel management in the Philippines and beyond,” said Josephine Gotianun-Yap, Chairwoman of Chroma Hospitality.
To reflect the pioneering young company’s bold approach to hospitality, QUO’s team created an extensive brand strategy, inspiring an ambitious new vision, a catchy new name and a stylish new corporate identity.
“Chroma will take the leading position in a burgeoning economy and a growing hospitality market,” said QUO CEO David Keen. “Chroma is all about new thinking. The new generation of leaders will drive a new generation of hospitality that is all about experience.”
Chroma Hospitality’s newest brand, Canvas Hotels & Resorts, offers a fun departure from the conventional hotel stay, and is aimed at travellers seeking a boutique hotel experience that incorporates inspiring design with unexpected services and technological treats.
QUO envisioned the brand from start to finish, creating the blueprint for a collection of inclusive properties designed to allow guests maximum freedom and relaxation. Specially crafted experiences are part of the brand’s unique offerings, resting on a foundation of perfectly executed services and amenities. Carefully thought-out touches of indulgence further create the highly desirable Canvas experience.
QUO’s strategy team have created an inspiring set of creative USPs to bring the Canvas brand to life. Signatures include digital art pieces; inventive seating areas made for socialising; high-tech room automation; be-there-or-be-square events; cool business cocoons; DIY mojito stations; custom vending machines; an in-house DJ and more.
“Canvas epitomises this new way of thinking,” said Keen. “It represents both the new generation of leaders and guests.”
The first Canvas Hotel will open in Cubao in 2018, with properties in Cebu City and Mactan set to open the following year.
For more information, visit www.chromahospitality.com
About QUO
QUO is the world’s first and only specialist brand and communications agency for the travel, tourism and hospitality industries. A merger of experts, we bring together the brightest minds in the industry and decades of collective experience between our global offices. With centres of excellence from London to Bangkok, Ho Chi Minh City to Delhi, we take our partners on a streamlined strategic journey from genesis through to success. Branding and representing nations. Hospitality feasibility studies. Global marketing campaigns.
Diverse in talents and spread across the globe, what brings us together is a singular vision – revolutionising the world of travel with calculated passion, industry expertise, strategic creativity and constant innovation.
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