HeBS Launches Survey on Hotel Digital Marketing Strategies

New York, NY (USA) – 16 February 2012 – HeBS Digital and New York University’s Tisch Center for Hospitality Studies today announce the launch of the 2012 Benchmark Survey on Hotel Digital Marketing Strategies, Budget Planning and Best Practices. Following the editions taking place from 2007 to 2011, the sixth annual Benchmark Survey asks hoteliers what digital formats and methods they use to reach potential and current guests, what digital marketing practices generate the highest ROIs, how they choose to allocate their marketing budgets between different mediums, and more.

HeBS Digital has again partnered with New York University’s The Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management to launch and analyze the results of the survey. Held for the sixth year in a row, the goal of the 2012 Benchmark Survey is to assess hoteliers’ 2012 digital marketing priorities, as well as provide the industry with insight into recent evolutions in digital marketing strategies. The results and analysis of this survey will assist hoteliers in building better ROI-centric, cost-effective digital marketing solutions to help meet and exceed their goals.

Key findings from the 5th Annual Benchmark Survey conducted in 2011 can be found on the HeBS Digital blog.

The survey should take no more than five minutes to complete, and all participants will be entered to win a Google+ Business Page Set-Up and a Facebook Custom Tab Design.

“HeBS Digital launches this survey year-after-year for two reasons: to provide the hospitality industry with results and actionable recommendations, and to assess the annual changes in hoteliers’ priorities, digital marketing budgets and industry dynamics,” said Max Starkov, President and CEO of HeBS Digital. “The following affect budget planning for hoteliers: the state of the economy, technological advancements (and their adoption by consumers), changes in search engine algorithms, emerging distribution channels such as the mobile web and customer engagement channels like Facebook, Twitter, etc. The Benchmark Survey helps us evaluate how these issues affect and influence hoteliers, and how their properties will react to the new competitive landscape.”

General managers, revenue managers, sales and marketing managers, e-commerce managers and professionals at hotels, resorts, hotel management companies and hotel chains are invited to participate in the 2012 Benchmark Survey on Hotel Digital Marketing Strategies, Budget Planning and Best Practices. Please click here to take the survey.

About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City.

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 175 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are taking advantage of the hospitality digital marketing expertise offered at HeBS Digital.

Media Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com