Luxperience Travel Show Announces New CEO

Sydney (Australia) – November 20, 2012 – Luxperience Enterprises, organizers of the original Luxperience high end experiential travel show, has announced Helen Logas as its new CEO, effective immediately. Luxperience 2013 will take place 2-4 September 2013 at iconic Sydney Harbour at the Overseas Passenger Terminal, with its dazzling, uninterrupted views of the Opera House, the waterfront and the city skyline.

Logas said: “After the major success of Luxperience 2012, we are now committed to expanding business opportunities and the appeal of Luxperience across Asia Pacific. At the same time Luxperience meeting exchange 2013 in Sydney will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences.”

Logas was Managing Director and Co-Founder for the inaugural Luxperience show, which took place on the Sydney harbour waterfront 10-12 September this year. She has a stellar track record in business and the travel industry.

Logas founded Travelcorp in 1994 and sold the company in 2010 as a $100 million going concern with 65 staff. She was a Telstra business woman of the year finalist in 2003 and a finalist for Ernst and Young Entrepreneur of the Year in 2011.

Logas said: “We are excited about our future. The Luxperience meeting exchange 2013 will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences.”

The inaugural Luxperience attracted over 100 vendors from around the world and 300 buyers from five continents.

For Luxperience 2013, Virgin Australia has continued its major partner agreement established since the inaugural show. Dozens of exhibitors from around Asia Pacific and Australia have reconfirmed for 2013 and will be joined by product suppliers from additional destinations such as Europe, the Americas and Africa. These include cruise lines, private jet operators, exclusive lodges and well-being retreats.

Luxperience 2013 will include a Thought Leaders’ Forum dedicated to the fastest growing segment of the travel industry — top end experiential travel. Luxperience says it is a niche increasingly defined by a new distinction between ultra-luxury and affordable luxury, more demand for personalized services, increased research online for less well known destinations, and a desire for more authentic and inspirational travel experiences.

Growing demand is being driven by emerging economies. “Our top end travel spend forecasts for markets such as India, China, Indonesia, Russia, Australia and Southeast Asia are all ‘good’ to ‘very good’,” said Logas.

Travel buyers seeking meaningful experiences for their clients say the Luxperience meeting exchange caters to an emerging need. “It’s a niche market that needs a lot of sophisticated handling,” said Joy Abrogar, Senior Vice President and VIP Global Buyer for Philippines-based Baron Travel. “Attending travel shows focused only on this kind of business gives us the right contacts.”

Chris Sturgeon, General Manager of Hapuku Lodge & Tree Houses, New Zealand, said of the 2012 Luxperience meeting exchange: “I was particularly pleased that most of the buyers I met were the owners of the businesses. We were straight to the right people.”

Earlybird incentives for Luxperience 2013 will be announced on November 28.

Former Luxperience CEO Rosemarie Sama is no longer with the company.

For further information visit: www.luxperience.com.au

About Luxperience
Luxperience is an exclusive business exchange for local and international travel trade held in the Australasia and Pacific region connecting the world’s most elite travel providers. The three-day business exchange from 2-4 September 2013 is a forum for ideas and collaboration dedicated to matching the needs of high end experiential travel buyers with inspiring suppliers. The inaugural Luxperience in September 2012 laid the foundations for an event in Australasia and the Pacific that aims to raise the profile of the region as an innovator in true experiential travel. Future events will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences.

For further information on Luxperience, please visit: www.luxperience.com.au

Luxperience is located at:
Suite 1, 445 Harris Street
Ultimo NSW 2007
AUSTRALIA
Phone: + 61 2 8584 1777
Fax:+ 61 2 8584 1799

Postal Address:
PO Box 445
Broadway NSW 2007