South American Destinations to Access Video Guides
Scottsdale, AZ (USA) – October 16, 2012 – Corporacion TTI and Meeting the World strike content deal to bring unique video reports to planners, travel agents and buyers in Latin America. The rapidly growing meetings and events sector across Latin America will soon gain access to specially tailored in-depth guides to destinations across the globe, as a result of a new online content partnership.
Meeting the World, which delivers insight and inspiration to travel and meetings professionals, has announced a content partnership with Corporacion TTI that will bring the distribution of its in-depth destination reports to over 550,000 meeting planners, travel agents and business travel buyers worldwide.
Meeting the World’s team of travel and meetings experts have become renowned for producing high-quality and in-depth destination video reports, designed to save travel and meetings planners time and money, and help them create better meeting and travel experiences. Thanks to the agreement with Corporacion TTI, these video reports will now be distributed across the increasingly powerful South American meetings and events market, bringing global destinations to planners and organisers across the continent. To increase the accessibility of its destination content to this sector, Meeting the World is planning to subtitle existing and future videos in Spanish and Portuguese.
Commenting on the partnership, Daniel Piske, director of Corporacion TTI, said: “Latin America has become one of the fastest growing markets for the conference and events industry. The recent financial crisis has had milder effects in the region than in Europe or the US. Meetings and events that originate in Latin America are generally looking for more exotic and upscale destinations. Markets like Brazil, Mexico, Argentina, Colombia, Chile and Venezuela present great opportunities.”
Ian Quartermaine, chief executive of Meeting the World, added: “This is an incredibly important move for us as we look to grow our global audience. We are all aware of the increasing importance of South America, especially in the meetings and events sector, and this deal can have a massive impact on the global meetings community as it will bring in-depth reviews of global destinations to planners across the region.
“Meeting the World showcases the world’s best destinations and venues by creating engaging online video guides shot from a meetings and events perspective, meaning planners can gain valuable insight without setting foot on a plane. We hope our content will provide inspiration for South American planners and give them the confidence to look further afield when booking future meetings and events.”
About Corporacion TTI
Corporacion TTI has been involved with the travel business for 30 years. It is a marketing and PR organization handling several major US accounts from Mexico to Argentina, including Brazil. In the last few years, it has specialized in the Meetings Industry. VIAJES, one its communication channels, enjoys a huge presence of almost half a million followers in the region via Twitter and Facebook.
About Meeting the World
Meeting the World is an online and social media experience offering detailed, high-quality destination video reviews, plus key news and insight on travel and meetings. Meeting the World aims to not only provide travel and meeting planners with insight and inspiration, but also to help destinations market themselves more effectively to the travel and meetings industry. Meeting the World’s channels include:
For more information, contact:
EMEA
Pete Roythorne
m: +44 (0) 7973 963322
e: proythorne@meetingtheworld.com
Ian Whiteling
m: 07968 527 596
e: iwhiteling@meetingtheworld.com
Americas
Ian Quartermaine
e: iquartermaine@meetingtheworld.com