Boulder, CO, February 03, 2012 – VisitMobile is proud to announce that Visit Newport Beach is the latest destination to implement the Mobile Concierge smartphone travel app solution. Mimicking a real concierge, Mobile Concierge provides convention and visitor’s bureaus (CVBs), destination marketing organizations (DMOs) and business improvement districts (BIDs) with a customized smartphone app that delivers real-time trusted advice and insider knowledge.
In addition to fulfilling the mobile strategy for Visit Newport Beach, Mobile Concierge will provide the DMO with an ongoing revenue stream through in-app enhanced listings and advertising opportunities. Visit Newport Beach will easily be able to demonstrate the value they are delivering to their member stakeholders through measurable metrics and detailed usage reports. VisitMobile’s innovative approach to destination mobile marketing is so revolutionary, it garnered the prestigious Platinum Adrian Award from the HSMAI (Hospitality Sales and Marketing Association International) in January 2011 and the 2011 Platinum MarCom Award, both for Napa Valley’s Mobile Concierge.
“CVBs and DMOs spend tens of thousands of dollars on mass media and websites to attract guests to their destination, but they lose control of the guest’s experience once they arrive,” explained VisitMobile CEO Jeff Kohn. “Mobile Concierge will offer Visit Newport Beach a unique advantage; the opportunity to continue interacting with their visitors in a way that both benefits the guest and maximizes revenue for their merchant partners.”
The Mobile Concierge is fundamentally different than simply creating a destination guide app or a mobile optimized version of an existing website. Visitors who are already in the destination need information in a completely different format than those who are planning a future trip. Mobile Concierge uses a powerful GPS Relevancy Engine loaded with expert local content and interactive multimedia to help the in-market visitor make instant reservations, purchase tickets, and access insider deals.
The app is always on hand as the guest explores the destination, and is ready to answer the question, “I’m right here, now what should I do?” Mobile Concierge bridges GPS map-based navigation and time-based, hyper-local content to help both leisure and business travelers to discover nearby and timely events, attractions, dining, shopping, special offers and much more. Whether a visitor has an iPhone, Blackberry or Android device, Mobile Concierge is available for every platform.
With the popularity of unofficial destination apps and mobile search engines, research shows that less than 20 percent of visitors return to the destination’s website for local information after they arrive into a destination. VisitMobile is a dream solution for DMOs, resorts and even college campuses looking to take back control of the conversation.
Mobile Concierge is not just affordable; it’s incredibly easy to manage. To avoid duplicate manual data entry, the solution is designed to update content continuously from the destination’s existing website or database. With the added benefit of trackable metrics for merchants and opportunities to create offset advertising revenue for the DMO, Mobile Concierge is a “win-win-win” for DMOs, members and visitors.
Destinations and clients already experiencing success with VisitMobile’s Mobile Concierge include Cherry Creek North (Colo.), Legendary Napa Valley, Steamboat Ski Resort, Keystone Colorado, Destination Halifax (Nova Scotia, Canada) and Flatiron Meal Plan, the student meal plan for University of Colorado, Boulder. Other VisitMobile clients that are in the process of deploying their custom Mobile Concierge are Downtown Denver Partnership, Boulder Weekly (Colo.), and Rocky Mountain Meal Plan (Ft. Collins, Colo.).
About Visit Newport Beach Inc.
Visit Newport Beach Inc. is a non-profit, 501(c)6 marketing organization under contract with the City to position Newport Beach as a visitor and conference destination. Look to Visit Newport Beach to find the best selection of large name hotels, luxury resorts, restaurants, activities and attractions in the Orange County and Southern California region.
VisitMobileTM (www.visitmobile.com) is the Mobile ConciergeTM smartphone app for tourism and shopping destinations. VisitMobile serves as an on-the-go trusted advisor helping visitors discover nearby attractions, businesses, and events through a patented GPS Relevancy EngineTM. Mimicking a real concierge, VisitMobile uses expert local content and multimedia to help visitors make instant reservations or ticket purchases, access insider deals, or see what is around them to answer the question “what should I do next?” As the official Mobile Concierge of the destination, VisitMobile allows the destination marketing organization to maintain control of the conversation, and in turn maximize revenue for destination partners.