New York, NY (USA) – December 18, 2012 – HeBS Digital, the leading digital marketing and direct online strategy firm for the hospitality industry, ended another successful year of winning top awards, creating groundbreaking digital marketing technological applications and industry firsts, publishing influential articles and speaking at premier industry conferences. Over the past year, HeBS Digital re-affirmed its status as the industry‘s thought leader and foremost innovator.
In 2012, HeBS Digital made the 2012 Inc. 500|5000 list of the fastest-growing private companies in America, which recognizes and celebrates the creativity, dedication, and hard work that entrepreneurs put into building their companies.
HeBS Digital won 30 major creative and industry awards for hotel website and mobile website design, multichannel digital marketing campaigns, social media marketing, and mobile marketing. Notable awards earned in 2012 include:
– MobileWebAwards Best in Show Mobile Website – Loews Hotels
– Gold Adrian Award – Shell Vacation Hospitality’s Black Friday Travel Sale (ROI of 1,888%)
– Gold Davey Award – Revere Hotel Boston Common website
– Gold W3 Award – Lake Lanier Islands Resort website
– Outstanding Website WebAward – The Chamberlain West Hollywood website
– Internet Advertising Competition (IAC) Best of Industry Awards – Best Hotel & Lodging Email Campaign for The New York Palace and Best Hotel & Lodging Interactive –
– Application for Shell Vacation Hospitality’s Black Friday Travel Sale
– Silver Travel Weekly Magellan Awards – Shell Vacation Hospitality’s Black Friday Travel Sale and Revere Hotel Boston Common website
HeBS Digital released a number of cutting-edge digital marketing technological innovations and industry-firsts in 2012, including:
RESS: Responsive Design on the Server Side to provide the correct website content in the right device category (desktop, mobile, tablet) while ensuring maximum user experience, relevancy of information and conversions.
CMS Premium: Industry Leading Content Management System Technology allowing hotels to manage content on the hotel desktop, mobile and tablet websites via a single dashboard as well as push fresh content to the property’s Facebook, Twitter and Google+ profiles.
Tablet Website Design, presenting the content from the desktop website in a highly visual fashion with touch-screen navigation.
Reservation Recovery & Abandonment Products aimed to boost conversions from the hotel website.
Google Hotel Finder Pricing Program, enabling independent hotels, resorts, and casinos to participate with monthly budgets as low as $250/month.
TripAdvisor “Show Prices” CPC Program for independent hotels, resorts, and casinos with monthly budgets as low as $500/month.
Facebook Sweepstakes and OpenGraph Connect applications to enable customized promotions and customer-specific content personalization.
Real time availability and pricing displayed on the hotel’s mobile and desktop website.
Cloud Hosting & Content Delivery Network (CDN), resulting in download speeds 2.5-3 times the industry average, improving website conversions and boosting search engine rankings (Google Panda Update requirement).
Throughout the year, HeBS Digital continued to play a thought leadership role in the industry by publishing more than 30 articles, white papers, and case studies on hot topics and best practices. Our experts served as guest speakers and presenters at 18 major industry events.
“As a result of our investments in the best digital marketing team in the industry and our pioneering technology applications, in 2012 we achieved 2,237% ROI for our clients (weighted average), with an average cost per booking via the hotel website 10 to 15 times lower than a typical booking via the OTAs,” said Max Starkov, President & CEO of HeBS Digital. “In 2013, hoteliers should demand more from their digital marketing partner. We live in an environment where the hyper-interactive traveler switches devices on an hourly basis between the desktop, mobile device and tablet, addressing different needs at different times of the day and week. In order to help hoteliers meet the needs of these consumers, HeBS Digital invested significant time and resources in 2012 to create innovative and cost-effective technologies to deliver the right content at the right time for each channel. HeBS Digital is deeply committed to the success of our clients, meaning we will always continue to invest in technologies that will drive direct online revenues and result in respectable ROI and revenue growth year over year.”
In 2013, HeBS Digital plans to accelerate its delivery of groundbreaking hotel digital marketing technologies and services, including industry firsts such as dynamic web content personalization based on user demographics, social media marketing and segmentation, real-time availability and pricing in search engine marketing and banner advertising, customer segment re-targeting, and more. All new services and technologies will be focused on providing more relevant information to the hyper-interactive traveler while improving the user experience, maximizing conversions and increasing ROIs.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and technology, and direct online channel consulting firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won more than 230 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
Mariana Mechoso Safer