Great Wolf Resorts Launches Preferred Pack Club

Madison, Wisconsin (USA) – 9 April 2012 – Great Wolf Resorts, Inc.® North America’s largest family of indoor waterpark resorts, has launched a new program that gives both employers and employees something to howl about. The Preferred Pack Club provides exclusive discounts at Great Wolf Lodge resorts to participating companies for their employees. As an added benefit, companies also receive cost reductions on meeting space and conference amenities each time a stay is booked using the using the company code. The Preferred Pack Club is a cost effective way for companies to offer a fun benefit to employees while earning discounts for business use. .

The Preferred Pack Club provides as much as 20 percent off the best available rates for overnight stays at Great Wolf Lodges. In a time when so many companies have to cut back on employee perks, the Preferred Pack Club is a benefit that has no cost. It’s also a great way to encourage employees to take their earned vacation time by making that time away a little more affordable.

“Great Wolf Lodge resorts are not only great locations for family travel, but also for business meetings and conventions,” said Rhonda Hampton, Corporate Director of Group Sales, “The Preferred Pack Club is the perfect way for us to continue to provide exceptional value to our guest families and help businesses plan economical meetings at our premier facilities.”

As part of Preferred Pack Club, companies and employees receive as much as 20 percent off best available rates for overnight stays at Great Wolf Lodge resorts. For each trip booked – whether it’s for business or a family getaway – the member company also earns rewards, including discounts on convention space, audio visual rental and other needs for corporate meetings.

The Preferred Pack Club is a win-win for employee and participating company. As employees book personal travel using their company code, their employer’s total rewards increase. After each stay, individuals are automatically enrolled in the Great Wolf Lodge returning guest program, which includes exclusive savings for future stays, and does not affect the company’s reward totals. The ability to “double dip” in the rewards program and not choose between corporate versus personal benefit is an employee value-add that comes at no additional cost to their employer.

Companies of all sizes may sign up to participate in the Preferred Pack Club simply by logging on to www.greatwolf.com/pack, selecting the local Great Wolf Lodge location and completing the online form.

About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc.®, Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns, licenses and/or operates its family resorts under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Concord, N.C.

The company’s resorts are family-oriented destination facilities that generally feature 300 to 600 rooms and a large indoor entertainment area measuring 40,000 to 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. The company’s consolidated subsidiary, Creative Kingdoms, LLC, is a developer and operator of technology-based, interactive quest adventure experiences such as MagiQuest®.

Media Contact:
Great Wolf Resorts, Inc.
corp.greatwolfresorts.com
(608) 662-4758
525 Junction Road
Suite 6000 South
Madison, Wisconsin 53717
United States