And the Winner of the Climate smART Award 2020 is…

Brussels (Belgium) – March 12, 2020 (travelindex.com) – In 2017, Leading Culture Destinations (LCD) and SUNx introduced the inaugural ‘Climate smART Award‘, which recognises a museum or large-scale public art project that has made a significant educational contribution to the fight against Climate Change. Its focus is on initiatives which transform public behaviour towards a more sustainable Climate Resilient future.

The award is given by a jury made up of Travel & Tourism thought-leaders, and Sustainability experts, and is led by Professor Geoffrey Lipman, President of SUNx Malta, former Exec. Director IATA, first President WTTC and Assistant Secretary General UNWTO.

This year Leading Culture Destinations (LCD) and visitBerlin joined forces to launch LCD Berlin, the first city-led initiative to build a sustainable ecosystem for culture and travel professionals from Berlin and beyond, bringing culture and travel together to create new opportunities for collaboration.

Shortlisted candidates for the award were:

• The Climate Museum (NYC, New York, USA)
• Jockey Club Museum of Climate Change (Hong Kong, China)
• Klimahaus Bremerhaven 8° Ost (Bremerhaven, Germany)
• Not An Alternative (NYC, New York, USA)

In the end the jury voted Klimahaus as the outright winner. The Klimahaus Bremerhaven 8° Ost is a mixture between a science centre and theme park. It shows a unique world of weather, climate and climate-change knowledge and experience, also making it a climate museum.

Accepting the award on behalf of Klimahaus, Holger Bockholt said:
“Protecting the climate from a drastic, man-made change is currently one of the largest political and social challenges worldwide. It is no coincidence that this theme has found its home in Bremerhaven, in the centre of a new category of recreational attractions. “

Geoffrey Lipman said:
“It is clear that the Climate Crisis poses an eXistential threat. We must act now and we must act fast if we are to avoid irreparable changes to the planet. Museums and public art play an essential role in raising public perception of the importance of Climate Action, which is why we are so proud to partner with LCD on this award, and so pleased that yet again a totally brilliant and imaginative museum as Klimahaus Bremerhaven has emerged as the 2020 winner.”

About Strong Universal Network SUNx
The Strong Universal Network SUNx is a program of the EU-based, not for profit Green Growth and Travelism Institute, and a legacy to the late Maurice Strong – Sustainable Development Pioneer. Its goal is to promote Climate Friendly Travel with good & bad effects measured and managed coherently: with Green Growth at the core and, 2050-proof in line with the Paris Accords, and the W.E.F. 4th Industrial Revolution.

The 2020 award saw nominations from all over the world ranging from public art installations to photography, film and climate education exhibitions in a wide range of museums.

The Climate smART Award was determined by a distinct jury of Travel & Tourism and Environmental policy thinkers from around the world including Dr. Tom Selanniemi, Director of the Finnish Nature Centre Haltia, Professor Geoffrey Lipman former President of WTTC and President SUNx Malta, Felix Dodds former Executive Director UN Stakeholder Forum, author and Co-founder SUNx, Ignace Schops Goldman Award Winner, President of Europarc Federation, Tom Goldberg MBE Chairman AWI Group, Richard Prosser, Chairman of Audley Travel, Rose Mukogo, former Director of Research at Zimbabwe Tourism Authority, Madan Bezbaruah, former Secretary of the Indian Ministry of Tourism, Paul Wilke former Global PR Manager for Visa and Jeanine Pires former President of the Brazilian Tourist Board.

Contact
Olly Wheatcroft, SUNx Programme Manager olly@thesunprogram.com

About LCD Berlin
LCD Berlin is the first city-led initiative to build a sustainable ecosystem for culture and travel professionals from Berlin and beyond. Taking place around Berlin’s cultural quarter of Kulturforum from 4-5 March, LCD Berlin 2020 comprises two key pillars: the 6th edition of the annual LCD Berlin Awards, presented outside London for the first time, and the LCD Berlin Academy, an afternoon of intimate ideas and knowledge-sharing sessions for experts across the fields of art, culture, travel, politics and economics. LCD Berlin is the result of a new partnership formed in 2019 between global culture travel network Leading Culture Destinations (LCD) and visitBerlin, the city of Berlin’s destination marketing and management arm. For more information, visit LCDBerlin.com.