Luxury Travel Vietnam Targeting the German Market

Hanoi, (Vietnam) – 31 January 2012 – Luxury Travel Company revamps its website for Germany, launches brochure and attends ITB Berlin 2012 in their campaign to attract luxury German travelers to Vietnam. ITB Berlin is the world’s leading travel trade show and takes place in Berlin, Germany from 7-11 March 2012. Luxury Travel Ltd is a long established Asian specialist in luxury privately guided and fully bespoke holidays in Vietnam, Laos, Cambodia, Myanmar and Thailand.

According to recent figures for 2012 by FVW Medien Gruppe, Germany’s leading travel industry media group with more than forty years of expertise in tourism, provides widely known and recognized publications, 39% of German tourists want sun and beach for their vacation, 31% want a relaxing holiday, 22% like nature trips as their preferred types of holidays, 22% travel with family, 16% like adventure, 14% like active holidays, 8% want fun and 8% like winter holidays and 4% like winter and warm for their vacation. Vietnam has all of these to offer to German tourists.

For many travel experts, Vietnam in particular increasingly is being recognized as a destination for high-end global tourists, especially those coming from Western European countries with direct flights, such as France, the UK, and Germany. For German tourists, Vietnam is a magnet due to the history link and strategic partnership between the two countries, especially after the visit of Prime Minister Angela Merkel to Hanoi.

Vietnam now has world class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history and traditional culture. The country receives 100,000 German tourists yearly, and the number of tourists increases year after year.

Today’s German luxury travelers want to be entertained and stimulated, rather than simply pampered, and Vietnam offers a magical mix of tropical beaches, post-colonial charm, a string of world heritage sites, stunning inland scenery, a world-renowned cuisine and a home-grown flair for hospitality.

Upscale tours today must offer “off -the-beaten-track” experiences. Yet, in a credit crunch environment in Europe, high-end German tourists also expect efficiency, seamless travel, value for the money and a return on personal values. Many may even opt for staying in less luxurious hotels on short trips which offer a slice of local culture, a splash of adventure, and authentic experiences. The new slogan of Vietnam tourism –– “Timeless charm,” was created with an aim to attract long haul travelers from Germany and elsewhere, who wish to experience its defining characteristics: Thrills, nature, heritage, festival, pristine, enjoyment, scenery and essence.

“Our German team expects good traffic from German speaking countries such as Austria, Switzerland and Germany in 2012. Germany is a great market for us and we have beautiful products for German tastes and preferences and target the right clients with personalized products and services. We have increased both FITs and GITs bookings from our partners in 2011. Tourists choose Vietnam for their vacations for safety, affordable prices, authenticity and convenient direct flights. Our German teams have native Germans and Vietnamese, who are passionate and motivated. We will expand and expect to stay strong in Germany. With our marketing efforts and commitments, we will attract more German travelers who wish to experience the timeless charm of Vietnam in style and luxury and we are targeting 2 digit growth from this market for 2012,” said Tran Mai Phuong, senior sales and marketing executive of German department of Luxury Travel Ltd.

“To help our travel agents and tour operators to sell our Vietnam luxury tours at ITB Berlin 2012, I invite travel professionals to do a 9 day familiarization trip to Vietnam. Participants receive a certificate of Luxury Travel Specialist after the trip,” said Pham Ha, CEO of Luxury Travel Company. “On this 9 day tour offering a blend of classic sightseeing and excursions, the well-planned fam tour itinerary will showcase the company’s unrivaled expertise in tailor-making tours. The Vietnam tour fam has been designed to treat participants to a myriad of experiences that range from cultural to culinary, alongside sensational sceneries. Small fam groups or individual fam trip for persons will be led by a local expert and fluent German speaking guide. With first-class accommodation, domestic travel and food included within the overall price, this fam trip program demonstrates excellent value for the money and promises unprecedented insights into local customs. The perfect way to learn more about Vietnam and some of the most dynamic new products available for 2012 – 2013, this tour blends innovative touring with hotel inspections to give agents insight the destinations and become a true luxury travel advisors.”

To get a confidential tariff book for Vietnam, Laos, Cambodia, Thailand and Myanmar luxury tours, or to book an appointment in advance with Pham Ha, travel professionals email to de(at)luxurytravelvietnam.com, Luxury Travel Ltd shares the booth with Vietnam National Administration of Tourism, VNAT, located at Hall 26A/122 at ITB Berlin 2012.

About Luxury Travel Ltd
Opened in 2004, the Luxury Travel Company Limited is the first luxury tour operator in Vietnam, has its own offices, luxury vehicles, luxury travel advisors, and serves thousands of high-end travelers every year. The company’s depth of experience and large infrastructure enable it to create unique itineraries with the operational confidence to fulfill client expectations. Luxury Travel Ltd has won numerous travel awards for excellent performance, including the most recent award: “Best Luxury Tour Operator in Vietnam.”

Media Contact:
Luxury Travel Group Ltd
David Nguyen
84 439274120
www.LuxuryTravelVietnam.com
5 Nguyen Truong To Street, Ba Dinh Dist, Hanoi, Vietnam