First Custom Safari Planning Tool Launched

Boulder, CO (USA) – January 15, 2012 – Natural Habitat Adventures (NHA) today announced the release of the Africa safari planner, a revolutionary interactive online tool that allows consumers to build their own personal safari-of-a-lifetime utilizing one all-encompassing website.

The world’s first online custom safari planning experience, the Africa safari planner (ASP) allows travelers to create their own adventure – choosing from a comprehensive collection of nearly 300 luxury camps across dozens of Africa’s best safari routes in nine different countries. “Never before have travelers been given such freedom of choice, so many varied options of camps and itineraries, and such an enjoyable interactive opportunity to design their own dream safari,” said Ben Bressler, Founder and Director of Natural Habitat Adventures (

The easily-navigated ASP is built upon decades of experience operating luxury safaris in Africa. With thousands of images of camps and itineraries, as well as full descriptions of countries and wildlife, travelers can build a selection of dream safaris and save them to their account for future consideration. Then, Africa safari planner automatically creates a digital “Personal Safari Journal” that includes photos and trip highlights, which can be shared with friends and family by e-mail or Facebook.

“We’ve seen a significant increase in travelers wanting to be more involved in their trip planning,” said Bressler, “The Africa safari planner puts travelers in the driver’s seat, seamlessly guiding them through the trip-planning process with an amazing array of the best options Africa has to offer, all in one location. And, anytime a user wants more details, our best-in-the-business safari specialists are available to help answer questions or finalize plans. Planning safaris has never been simpler.”

According to Bressler, “The Africa safari planner brings expedition travel planning into the modern age. Forget cookie-cutter, off-the-rack safari packages – now travelers can choose their own adventure with the most comprehensive and fun-to-use planning tool available in the tourism industry. This is the future of travel to Africa.”

About Natural Habitat Adventures (NHA)
Natural Habitat Adventures ( is the world’s premier nature travel company, dedicated to providing travelers with the planet’s greatest nature expeditions. As World Wildlife Fund’s sole conservation travel partner, Natural Habitat has been operating the highest-quality safaris throughout Africa for nearly 30 years. From world-class polar bear tours in Churchill to enchanting journeys through the Galapagos Islands, NHA provides the planet’s top guides and naturalists to create unforgettable travel adventures for nature enthusiasts.

Media Contact:
Ted Martens
Phone: 800-543-8917