Best Western Launches Inaugural Hotel in Chiang Mai, Thailand’s Cultural Heart

Chiang Mai (Thailand) – June 11, 2019 (travelindex) – Best Western Hotels and Resorts’ Asian expansion strategy has reached a new milestone as the group launches its first ever hotel in Chiang Mai, the largest city in northern Thailand and a popular global tourist destination.

Scheduled to open its doors on Monday, June 10, 2019, Best Western Prime Square Hotel, Chiang Mai is a brand new hotel that brings modern midscale comfort to the capital of Thailand’s ancient Lanna Kingdom. Perfectly positioned in the center of Chiang Mai, the hotel is a five minutes drive from trendy Nimmanhaemin Road, and just a short drive from Chiang Mai International Airport and the cultural attractions of the old walled city.

A boutique-style hotel, Best Western Prime Square Hotel features just 48 keys, with a choice of Superior Rooms (24 square meters) and Deluxe Rooms (36 square meters). Whichever option guests choose, they will enjoy comfortable bedding, contemporary décor, working desks, flat-screen TVs, mini-bars, tea and coffee making facilities and complimentary Wi-Fi in all areas. The larger Deluxe Rooms also feature separate bathtubs.

When guests are not exploring Chiang Mai’s many attractions, they can cool off in the hotel’s outdoor swimming pool or work out in the fitness center. Appetizing Thai, pan-Asian and international cuisine can be enjoyed throughout the day at the Prime restaurant, and the hotel’s intimate meeting room can host up to eight guests.

Best Western Prime Square Hotel has been developed by Prime Square Co., Ltd, a leading Chiang Mai-based real estate company.

“Chiang Mai is a captivating destination that attracts millions of visitors every year,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia. “Nestled in the jungle-clad hills of northern Thailand, this enchanting city is steeped in history, with ancient walled city, moats and hundreds of historic temples offering endless opportunities for cultural discovery. And yet, Chiang Mai also has a dynamic and youthful vibe that reflects the spirit of 21st Century Thailand. The city is now hugely popular among international travelers, with extensive air links across Asia, and the Chiang Mai International Exhibition and Convention Centre has become a major hub for the MICE sector.”

“Best Western has been actively seeking an opportunity to enter this important market, and we are delighted to make our debut in Chiang Mai with Best Western Prime Square Hotel, an outstanding new hotel that will elevate the quality of midscale accommodation in the city to new heights. We look forward to working with Prime Square to create outstanding experiences for all our guests,” Olivier added.

Travelers who stay at Best Western Prime Square Hotel will be able to visit many popular local landmarks, including the old city walls, Wat Chedi Luang temple, Chiang Mai Night Safari, Sunday Walking Street, Kad Suan Kaew night market, Doi Suthep and more, while the MAYA Lifestyle Shopping Center is right on the hotel’s doorstep. Just outside the city, the lush forests and mountains of Chiang Mai province present boundless opportunities for soft adventure, including authentic hill-tribes, fast-flowing rivers and breath-taking caves.

Chiang Mai International Airport is now connected by more than 30 airlines, with direct flights to and from many major Asian cities, including Beijing, Hong Kong, Seoul, Shanghai, Singapore and Taipei.

Best Western is one of the leading international hotel groups in Thailand, with a collection of hotels and resorts either operating or under development in a series of attractive destinations, including Bangkok, Phuket, Pattaya, Hua Hin, Buriram, Prachinburi and now, Chiang Mai.

For more information and reservations, please visit www.bestwesternasia.com or call +66 (0) 53 215 600.

About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,500 hotels in nearly 100 countries and territories worldwide*. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, AidenSM, SadieSM, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

Contact information:
Sirimanas Maungrod (Cake) | Senior Regional Marketing Communications Manager | Asia
Email: sirimanas.maungrod@bestwestern.com

Phanintorn Tangtrongjit (Dream) | Assistant Marketing Communications Manager | Asia
Email: phanintorn.Tangtrongjit@bestwestern.com