UAE to Represent 90% of Middle East Tourism Market

travel-img-19Dubai (UAE) – July 28, 2016 ( – The UAE is forecast to make up 90% of the leisure tourism market in the Middle East by 2020, according to research by Team Leisure LLC ahead of The Leisure Show Dubai 2016.

Phil Taylor, Director at Team Leisure LLC, said: “The UAE is just about to take a huge step on to the world leisure stage with some 10 – 15 major leisure attractions due to open in 2016 and many more in the pipeline. This is the next big step in the UAE’s tourism strategy and the single biggest driver of growth in the hotel market for the next 5 years.”

In 2016 alone, four major new theme parks are anticipated to open in the UAE: IMG Worlds of Adventure (August) and Motion Gate, Bollywood and Legoland at Dubai Parks and Resorts (October), all in Dubai, alongside the Louvre Abu Dhabi, safari parks in both Dubai and Al Ain and an exciting range of other leisure projects.

Team Leisure LLC will host a presentation on: “UAE theme park tourism: success factor insights from Gold Coast, Singapore, Orlando” on day two (18th September 2016) of the 4th annual Vision Conference, part of The Leisure Show and co-located The Hotel Show in Dubai.

The Leisure Show is the only supply, knowledge (The Fit Hub) and networking event in the Middle East and Africa dedicated to its growing leisure industry.

Taylor commented: “The Gold Coast in Australia, Singapore, and Orlando in Florida are all successful leisure and tourism stories that are 50 years or more in the making. Yet the stories are quite varied, as is the nature of their success. The individual destinations offer lessons the UAE can benefit from and allow us to evaluate the chances of success of the UAE’s leisure strategy.”

“If the UAE can achieve the same quality and success with its leisure attractions that define all of the tourism initiatives that have got it to where it is today, then there is absolutely no doubt in my mind that it can succeed in the next major step in its tourism strategy. After all, the UAE tourism story is at least 20 years old already, and it has delivered steady and impressive growth to date,” Taylor added.

The Leisure Show
The premier event for the leisure industry. The Leisure Show is organised by dmg events and belongs to the dmg hospitality portfolio comprising of The Hotel Show Dubai, The Leisure Show, Piscine Middle East, The Hotel Show Saudi Arabia, Middle East Hotel Awards, Saudi Arabia Hospitality Awards, Middle East Pool & Spa Awards, Vision Conference, and TecSec Summit.

The Leisure Show Dubai (17-19th September 2016, Dubai World Trade Centre) is the only event in the Middle East and Africa dedicated to cater to its thriving leisure industry. Co-located with The Hotel Show and working with strategic partners and supporters including the FittAGENCY, the Shows include visionary features, extensive educational content (through the Vision Conference, TecSec Summit and The Fit Hub) and other knowledge sharing platforms together with senior level networking. Find out more or register to attend for free at

Piscine Middle East
The leading MENA swimming pool & spa event. Piscine Middle East is a growing event in the UAE that draws pool and spa professionals of all types, giving them a unique opportunity to meet and exchange ideas: visitors, exhibitors, journalists, federations, etc. In 2014, Piscine Middle-East welcomed 2,800 visitors and hosted more than 100 different brands.

Building on its success, Piscine Global, the world leading pool and spa show (600 exhibitors and 18,000 visitors) has developed Piscine OPEN (Piscine Overseas Pool export Network), which today comprises three international pool and spa exhibitions, to support manufacturers and suppliers as they develop their international business. |

About dmg events
An international exhibition and publishing company, dmg events produces market-leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries. dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London stock exchange.

dmg events Middle East, Asia & Africa
Founded in 1989, dmg events has operated in the Middle East since 1995 and owns many leading brands including The Big 5 portfolio of construction events, INDEX – the Middle East’s largest event for the interior design industry and The Hotel Show, the longest running and most important event for the hospitality industry.
Headquartered in Dubai, UAE and with satellite offices in India, South Africa and the UK, dmg events Middle East, Asia & Africa organizes over 45 events across the Middle East, Africa, Asia, North America and Europe. For more information visit

About DMGT
Satisfying the need to know. DMGT manages a balanced multinational portfolio of entrepreneurial companies, with total revenues of almost £2bn, that provide a diverse range of businesses and consumers with compelling information, analysis, insight, news and entertainment.

The company employs more than 10,000 people and is listed on the London Stock Exchange

For more information visit