Bangkok (Thailand) – January 13, 2017 (travelindex) – Best Western Hotels & Resorts treated 18 lucky travelers to their dream Asian vacation. The prize trip to Tokyo, Japan’s pulsating capital city followed the conclusion of the highly successful ‘Best Western Dreams Come True’ competition, which went viral on social media when it was held in November.
The concept was simple; entrants had to choose their “dream” Asian destination from the online shortlist, which ranged from buzzing urban centers to idyllic beach resorts. At the end of the contest, Tokyo was voted the most popular dream destination.
Nine of the entrants who chose Tokyo were then selected at random and treated to a fantastic three-night holiday to the Japanese capital for them and their partners. This amazing prize included return flights, gourmet meals, and activities such as Asakusa’s main attraction “Sensoji Temple”, shopping at the most luxurious fashion retail “Ginza” district and a must to visit beautiful and stunning scenery Mount Fuji, and accommodation at the Best Western Rembrandt Hotel Tokyo Machida! The dream trip took place from December 19th to 22nd, 2016.
The winners came from all across Asia, including Thailand, Hong Kong, South Korea, The Philippines, Malaysia and Indonesia, which shows how much of a buzz the contest generated throughout the region.
“At Best Western, we’re always trying to think up new ways of rewarding our guests,” said Olivier Berrivin, Best Western’s Managing Director of International Operations for Asia. “BW Dreams Come True was a great example of the innovative spirit shown by our marketing team. The competition was a huge success and we would like to thank everyone who entered – as well as those who shared it via social media and made the competition go viral.”
“The contest also showcased the amazing breadth of Best Western’s portfolio in Asia. Our hotels and resorts can now be found in many of Asia’s most sought-after destinations, from Bangkok to Bali, Phuket to Palawan, and of course our winning entry, Tokyo!” Mr. Berrivin added.
The BW Dreams Come True contest also provided a boost for Best Western Rewards, the company’s popular loyalty program. The only condition of taking part in the competition was that entrants had to be, or become, members of Best Western Rewards.
All entrants will now benefits from points that never expire and a world of redemption options, including stays at more than 4,200 hotels worldwide. This makes Best Western Rewards one of the best and most rewarding loyalty programs in the market.
About Best Western Hotels & Resorts:
Best Western® Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb®, BW Premier Collection® and GLōSM. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor Certificate of Excellence award in 2016, Business Travel News ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace Best of the Web gold awards for best hotel website. Best Western has also won eight AAA/CAA Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260
Siriporn Trachoo (Pan) | Assistant Marketing Communications Manager – Asia
Best Western® Hotels & Resorts
BWI (Thailand) Co., Ltd.|Unit 5A-2 | 5th Floor Gaysorn Place Office Building
999 Ploenchit Road Lumpini Phatumwan | Bangkok | 10330 | Thailand
Phone: +662.656.1260 – Fax +662.656.1252| bestwesternasia.com