Groundbreaking at Thailand’s first BW Premier Collection by Best Western & Habitat Group

Bangkok (Thailand) – March 22, 2018 (travelindex) – Best Western Hotels & Resorts has joined hands with the Habitat Group, the leading Thai development company, to celebrate the start of construction work on Thailand’s first BW Premier Collection by Best Western resort.

BluPhere Pattaya, BW Premier Collection by Best Western is an eight-story project in Na Jomtien, a stunning beachfront destination on Thailand’s popular Eastern Seaboard.

Scheduled to welcome its first guests in 2020, the hotel has already attracted considerable attention and praise, having won three honors at the Thailand Property Awards 2017, including “Best Low-Rise Condo Architectural Design (Resort)”.

The groundbreaking ceremony was held on March 19, 2018, and was attended by Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia, and Rodney Simpson, Senior Regional Director of Operations – Asia. They were joined by Habitat Group’s CEO, Chanin Vanijwongse and Chief Operating Officer, Sasivimol Sutthibut.

“We are delighted to come together with our friends at the Habitat Group as we celebrate the start of construction on one of our most exciting hotels for many years: BluPhere Pattaya, BW Premier Collection by Best Western” Olivier commented.

“Habitat Group has a proven track record of creating striking, stylish properties that perfectly complement their natural environment. With its stunning seafront setting, innovative design and upscale facilities, BluPhere Pattaya will become the new Asian flagship hotel in our upscale BW Premier Collection by Best Western,” he added.

Located just 100 meters from the beach, a few minutes from downtown Pattaya and just over a two hour drive from Bangkok, BluPhere Pattaya, BW Premier Collection by Best Western will feature 199 spacious apartment-style units, plus a range of high-end facilities and complimentary Wi-Fi. It will be easily accessible from Bangkok’s Suvarnabhumi Airport and the fast-expanding U-Tapao Airport, which serves Thailand’s Eastern Seaboard, making the hotel ideal for all kinds of beachfront break, including weekend escapes from the city and longer vacations.

This signing marks the latest collaboration between Best Western and Habitat Group, following the Best Western Premier BayPhere Pattaya – another upscale development on this exquisite stretch of golden coastline, overlooking the turquoise waters of the Gulf of Thailand, which is scheduled to open in 2019.

Launched in 2015, BW Premier Collection by Best Western is a selection of independent upscale hotels in key destinations around the world. The brand’s first Asian member, The Hotel Nagasaki, BW Premier Collection by Best Western, was launched in 2017.

About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact information:
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260

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